PC World - Thoughts on the PC World UK website

Latest PCWorld Sales and Codes are here - This post is a PC World review. 

  1. Ummm … there’s some amount of trepidation as the first thing that hit me when i loaded the page was this semi-blinking banner announcing a weekend price crash. That takes away from what overall is a clean design.
  2. The main focus is a nice grid (with hidden lines) showing all the categories of products available. I definitely like it since it allows you to jump to wherever you want to go. The top left is ‘tech guys, laptops, PCs, TVs - a wild guess ;) that those are the top revenue earners.  PC World main page
  3. The navigation ribbon at the top isn’t very helfpul.
  4. I do love the Top Promotions at the right with nice little banners for the promotions.
  5. Like i said earlier the top ribbon that sorta flashes - really sucks.
  6. Also i don’t understand why they have 3 ways to navigate on the main page i.e. the top ribbon, the browse on the left, and the main grid. Perhaps a bestsellers list would be better (instead of the left ‘browse’ section). Note: They have ‘Top Searches’ and ‘BestSellers’ sections at the bottom - however what percentage of customers are actually going to scroll down. interesting to find out what usability studies say.  
  7. There’s a promotion for 3 mobile broadband that seems very out of place i.e. save up to £350 off the normal in-store price of your laptop when you sign up for 3 mobile broadband.  

Anyways, i’m going to add more later - for now, i like the clean design and think they’re wasting a lot of prime estate.

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